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Benefits of Ezine Marketing ... - Internet Marketing on a Mac

It is quite possible to make an income online without selling a single thing. It is even possible to do so without a blog or website. One way to do so is through your own electronic newsletter or ezine.

An ezine is useful even if you do have a blog or website. It can remind your readers of your online presence and alert them to new updates. In addition, it can greatly increase your blogs traffic and visitor loyalty.

In essence, an ezine (also called a newsletter) is any type of communication you send out to your subscribers on a periodic basis. While most ezine publishers craft each issue by hand, it is possible to set up a system so that issues are sent out automatically, perhaps with snippets of your latest blog posts.

An ezine publisher receives many of the same benefits as an old style, conventional publisher, without the enormous costs of printing and postage. In addition, you can spread your expertise and influence without a huge financial backing or large monetary outlay from your own pocket.


The World's Greatest MOM Deserves the World's Greatest GIFTS! In your ezine, not only can you alert subscribers to new products that you have on offer, but you can place affiliate links so that you can make money even if you have nothing to sell of your own. With a larger list, you can promote joint venture giveaway events, which are associations of several publishers who get together for the purpose of sending people to each other?s lists and growing their own.

There are some costs to running an ezine, but they are negligible as compared to the cost of a printed newsletter. You will need to sign up with an autoresponder service, which will charge a monthly fee, roughly equivalent to what you currently pay for your high-speed Internet connection. However, the profit potential of an eziine greatly outweighs the modest monthly expense. Remember, however, that as your list grows, so will the amount you will be charged, so you will want to figure out how to monetize your list so that it can pull its own weight.

The two top autoresponder services are AWeber and Constant Contact. The latter offers its QuickView for iOS, which allows you to manage your lists, compose and schedule mailings, post links to Twitter and Facebook, and view the results of sent ezines directly from your iPhone, iPod Touch, or iPad.

Whether you have your own product to sell or not, publishing your own ezine can be a profitable investment that can boost your influence and marketing potential.


The World's Greatest MOM Deserves the World's Greatest GIFTS!

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